Our company, established in Florence through a Turkish-Italian partnership, has prioritized human beings, nature, and animal rights as a brand aiming to make a difference in the coffee sector.

In light of these values, we are moving forward with determination to become a global brand by acting with the principles of sustainability and innovation in the coffee sector. By adhering firmly to the principles and values of the Republic of Turkey, we aim to be a pioneer not only in coffee production but also in contributing to society and the environment.

Our brand, with the slogan “Look up and feel,” aims not only to offer coffee but also to inspire people and support a quality lifestyle.

Every cup of our coffee is produced from natural and healthy ingredients, prepared at every stage by staying true to our sustainability and ethical values. We believe that everyone, from our employees to our customers, is valuable simply for being human, and we reflect this understanding in our business processes.

We demonstrate the value we place on people through the investments we make and the working environment we provide for the development and happiness of our employees.

At the same time, as a brand that brings together different cultures, we are turning the passion for coffee into a tool for building connections worldwide.

Each of our products carries a part of our story and aims to provide our customers with a unique experience. In this context, we are setting new standards in our industry with our approach that blends innovation and tradition.

From the careful selection of coffee beans to the strong relationships we build with our business partners, we continue our pursuit of excellence in every detail.

1. Respect for Human Rights: We prioritize human rights in all our activities, striving to protect the rights of our employees, suppliers, and customers. We are committed to offering equal opportunities to everyone and rejecting all forms of discrimination.

2. Sensitivity to Nature and the Environment: For a sustainable future, we fulfill our responsibilities to protect the environment. From coffee production to the supply chain, we adopt environmentally conscious and nature-preserving practices at every stage.

3. Respect for Animal Rights: We prioritize respect for animal rights in our production processes and do not support any practices that harm animals. We ensure that our products are animal-friendly with great care.

4. Sustainability: We place sustainability at the core of our business model. We value sustainable practices, such as efficient use of natural resources and minimizing waste. Additionally, we support local producers to encourage sustainable agriculture.

5. Innovation and Quality: By closely following innovations in the sector, we maintain the highest standards of quality in our products and services. Utilizing the power of technology and innovation, we aim to continuously enhance the coffee experience.

6. Social Responsibility: As a brand sensitive to societal needs, we support social responsibility projects and contribute to achieving social justice. By interacting with all segments of society, we aim to create shared values.

With these ethical values, we are bringing a fresh perspective to the coffee sector and progressing toward becoming a globally respected brand. These principles, which form the foundation of our brand, guide us at every step and enable us to provide coffee enthusiasts with the best experience.